The download and use of applications are one of the trends that dominate the current digital market and the business world. For the same, for small and medium-sized companies represents not only a great opportunity to reach a greater number of potential customers offering something useful and quality but need to be competitive. Read today how to create an app without coding for free.
The main attraction of business applications is clear: Whatever your business does online, it can also be done on smartphones, providing other important benefits: portability and location of the user. In addition, as currently not all SMEs offer them is a differentiating factor that surprises consumers and help position you as an innovative entity.
The offer of apps grows day by day. Research firm Berg Insight estimates that by the end of 2015, 98 million mobile applications will be downloaded. In this ocean of downloads, apps must know how to get attention and capture users. According to a study by MTV Networks, 91% of users say that they expose them to new products and services and 83% are considered addicted to this type of tools.
How To Create An App Without Coding For Free
Hiring an application development specialist is the ideal option but costs about 5,000 dollars to do so. However, there are economic alternatives and accessible to all pockets.
Mippin which is easy and flexible to use and MobiCart, ideal for virtual stores because it is directly linked to PayPal. Regardless of the path you choose, consider a number of tips when implementing your strategy for mobile devices.
Another option is Mobiroller, a platform that lets you build and manage apps for iPhone and Android in a matter of minutes. You just need to upload the content you want to use, and Mobiroller does the rest, including the admission process for the App Store. Mobiroller allows SMBs to create applications without having prior knowledge in development and programming, and then be disseminated in the market. More than 35 thousand users have used the service and have already launched 5 thousand applications.
Other options to create an app are AppMakr that allows you to make apps from the content of your site and networks; GENWI for tablets and the most popular smartphones that provide good images and videos, as well as the option to upgrade;
Offer discounts, coupons, gifts or make sweepstakes or contests. Encourages the download and use of the application delivering a complementary value. It stimulates users to become addicted to your application, disseminate it, share it and relapse into its use.
Companies that are not specialized in applications should not see them as a business in itself. Allowing downloads for free will help expand the number of potential customers rather than generating resources, reinforcing the business model of the company before the possibility of increasing sales.
Make it known
Like any development in the network should promote your application. It is necessary to implement effective advertising strategies that capture the attention of users. Applications can be fun, effective, innovative, but if they are not advertised, they will never reach the user’s hands. Bet on social networks and e-mail marketing to promote your new app more expensively and effectively.
Social networks are now part of everyday life for Internet users. Therefore, you should always include links to the most important networks, such as Facebook, Twitter, Google+, Youtube, and Pinterest. They will help you to expand and propagate your application between circles of acquaintances and contacts of those who use it.
Not just marketing
Although marketing seems to be the most obvious goal when it comes to developing an application, features such as customer service and customer relationship management (CRM) can be very useful to users. A good application should serve in the day to day, consider and reinforce the company’s general strategies and support some particular areas of it.
Also, apps can allow online shopping, interaction with social networks and increase customer loyalty.
Know The Message You Want To Give
Before developing your app makes sure you know what it is you want to offer, what image you want to give and understand your audience. You must seek to deliver an experience to the user to achieve a true commitment to the brand. People today are willing to spend on apps, take advantage of it!
It’s important that you define what you want to get with your app: many download or active users; the response of the people to the offers you make or the realization of your content. Before you launch it, determine how you will measure the results.
Choose The Devices Well
To create an app, you must keep in mind that all mobile devices work differently and that each requires a different programming. It is recommended that you forget about brands like BlackBerry, Windows Phone, and Palm because Android and iPhone increasingly dominate the smartphone market.
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